A performative approach to learning Japanese as a second language. The projects rests on ethnographic research on the topic of identity and assimilation as a foreigner in Japan. The teaching system functions as a gamified workshop, helping fill the gap between foreign culture and Japanese culture, through exploration of the socio-cultural structures involved in the praxis of the language. Keywords: User Experience, Interface design, Research, Ethnography, Gamification 6 min read

The personalisation track of this consumer product dives deep in the exploration and tailoring of user experience. Seeking impactful insight into the processes of users, this project aims at reaching balance between unique, specially design website interactions and efficiency of content creation. Supported by SFMC and an ever-evolving data integration project

Customer communications management can be a project of many facets: Data analysis allows us to gather insights to inform our user understanding, while carefully selected research questions and hypotheses pave the way towards clarity in an often ambiguous environment. Defining what success would look like through clear KPIs, and setting up the correct segmentation and deployment strategy are all key responsibilities for the redesign and optimization of our users journey.